Ok, so this was a long overdue blog post. I’ve been spying on Pinterest
for the last few months now. Pinterest didn’t really catch my interest
because I didn’t really see a lot of value in it at first.
When I started seeing Pinterest links, social “follow me on Pinterest”,
and “pin this” buttons on numerous blogs, I realized that it was about
time that I paid some attention to it.
You know how the old saying goes, “there is power in numbers”.
Unless there were a ridiculously enormous amount of people on Pinterest
as there is right now, there wouldn’t be a lot of value in it.
However, once again, Where there are groups of people, there is power.
And as a Network Marketer, you know we absolutely LOVE the groups
of folks. New prospects.
Lets start off with a few basics…
What exactly is Pinterest?
Answer: you want to think of Pinterest like your very own personal
“cork board wall”. Whatever you come across on the internet, much
like a magazine or a newspaper, you would cut out an article or image
and pin it up on that corkboard.
How does Pinterest go Viral?
Answer: Well, just like that cork board wall, when you collect picture,
articles, etc.. you have friends that will see your content appear
on their facebook feed, twitter feed, email, etc… and they
will “like” or “re pin” your content.
When someone else repins your content, they now become a “follower” of
your Pinterest Wall and their contact, friends, etc.. will now somehow
connect with you with everyone else.
Let’s start off with the basics:
1) Your Profile
Your personal profile section will be your introduction to everyone that visits your profile page.
This lets everyone know that you are indeed a real person and that you actually
have a personality. Mention your name, what you do, what you find cool, what you love to
search on the internet, something light, upbeat, etc..
[Main point is to not get too radically serious]
2) Creating Your Pinterest “Boards”
Just as soon as you open your account, you want to start creating “boards” like crazy!
Divide your boards up into different categories (here’s mine below).
Everything from personal development to shoes, to jewelry, etc..
the sky is the limit here. Once again, keep it light.
This is where you want to get a bunch of categories up and running to get more
people to identify with you. If I only have a “Self Help” board and “My MLM Is
Better Than Yours And This Is Why” Board that really narrows the likelihood
of a ton of people identifying with you.
For example, my MLM company (visalus) gives out BMW’s and that’s our marketing
tool to reach out to more prospects. So of course, guess what type of corkboard
I’m gonna have in order to find people who love BMW’s now???
Right!! I’m gonna create a BMW board! You see how this is going?!
If you are marketing a weight loss product and you are seriously
wanting to tap into the groups of people that desire to get into
shape, guess what kind of board you need to make?!
Right! A board that has to do with weight loss and fitness.
3) How you “follow” people.
Whenever you go to someones wall either from the Pinterest
“search function” or just randomly browsing (how everyone
does like Faccebook or Twitter) and you “repin” their
content, you automatically become a “follower” of
theirs on Pinterest and you automatically start
syndicating their content.
Now, that isn’t 100% confirmed at this point but since
there is NO absolute answer on that online but it seems
like it certainly is pointing that direction.
I’m continuing my observation on this matter so stay
tuned.
3) Getting a Pinterest Following.
The easiest way to get a pinterest following is to get a
Pinterest logo on your blog along with the “pin this” logo
on your blog.
If you have an email list, you could blast it out to your
list.
Blast it out to all your facebook friends!
Just simply tell people to follow you on Pinterest and
watch what you pin over the next day or two!
3) Keep your audience (followers) on their feet.
Try not to stay “in the box” about business ALL THE TIME. I pin shoes, watches,
cool new tech gadgets, fashion, dream destinations, etc.. just to
keep my followers engaged.
Some people think they are doing their audience a favor by strictly
talking about only business. This goes for Facebook too!
Little do they know, it gets redundant and predictable and sooner
than later, your followers will see NO value in going to your
wall to see whats new.
CONCLUSION::
Pinterest is a powerful, new, fresh way to get more prospects, get your
content syndicated by tons of people.
All you need to do is get an account and figure out how to do it right.
Happy Pinning!
Follow me on Pinterest: http://www.pinterest.com/killit